Mobile technology has changed how shoppers shop – forever. When it comes to the new mobile technologies, one of the terms we most often hear used is “disruptor.” But imagine if we chose to look at this mobile revolution a different way. What if the very same technologies that had been used by consumers to upset a brand’s intentions could be used by the retailer to support in-store execution?
In this paper from industry analysts RSR Research, Managing Partner Steve Rowen examines recent developments in mobile capabilities and how retailers can use them to transform business performance. In this paper, you will learn how:
Managing Partner Steve Rowen summarizes his findings from the Mobile Unifier report and introduces the ideas covered in the eBook and whitepaper.
This eBook outlines RSR Research Managing Partner Steve Rowen's report on the mobile revolution and how retailers can turn a disruptor into a unifer.