Symphony EYC acquires category management experts Metiri Mensus to support continued growth in Asia Pacific
Acquisition follows opening of new regional office and appointment of Strategic Sales Director as demand increases for Symphony GOLD’s retail solutions
Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, has announced the acquisition of Metiri Mensus, a merchandising and category management services and solutions provider with offices in Sydney, Australia and Auckland, New Zealand. With the integration of Metiri Mensus business and staff into its APAC operations, Symphony GOLD extends its ability to support existing business while positioning itself for continued growth in the region.
Established in 1994, Metiri Mensus Pty Limited is recognized throughout Australia and New Zealand as experts in merchandising and retail space planning. As the exclusive regional distributors of the Symphony GOLD's merchandising and category management solutions, Metiri Mensus helps customers including Super Retail Group, Fonterra Brands, The Warehouse and Lion – Beer, Spirits, Wines, Australia optimize assortments and category space to improve business performance.
“The Metiri Mensus team is very excited by today’s announcement,” said Alan Pengelly, the Owner and CEO of Metiri Mensus who will remain as a Director of the regional business. “As the sole distributor in the region we have enjoyed a very successful close working relationship with the Symphony GOLD team for many years. Our customers will now benefit from the combined resources, expertise and broader solution offering this acquisition provides, helping them achieve greater business results.”
The acquisition follows the opening of operations in Shanghai and Singapore that together with Symphony GOLD’s Bangkok office support more than 100 customers across the APAC region, including Big C in Thailand, The BodyShop in Indonesia and CityMart in Myanmar.
In addition, Symphony GOLD announced that European Sales Executive Nicolas Cron has been appointed Asia Pacific Strategic Sales Director and relocated to Bangkok. In this new role, Cron will bring additional retail knowledge and expertise to the regional organization and further support the introduction of Symphony GOLD’s broad suite of customer engagement, merchandising & category management, supply chain and retail operations solutions to the large base of Symphony GOLD clients and partners.
“The team at Metiri Mensus is known locally as experts and leaders in merchandising and retail space planning. With a wealth of knowledge and experience in selling and implementing the Symphony GOLD merchandising and category management solutions they will be a great addition to our team,” said Graeme Cooksley, President and CEO, Symphony GOLD. “Along with the opening of new operations and Nicolas’ relocation, this acquisition accelerates our growth in Asia Pacific, providing the opportunity to broaden the footprint of Symphony GOLD solutions and services offered in this important region.”