Discover virtual reality for retail

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Bring stores to life with virtual reality

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Retail Virtualization Overview

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Virtual Store Planning icon

Virtual Store Planning

The days of constructing costly prototypes and rearranging physical shelves and store layouts are over. Virtual reality technology gives retailers and manufacturers the power to digitally build realistic, accurate store layouts to test customer flow, queuing, planograms and product placements. Symphony GOLD enables retailers to visualize shopper experiences, lower costs and accelerate concept to in-store execution time.

Accurately evaluate new store formats at the click of a button Accurately evaluate new store formats at the click of a button

Retailers need cost effective, timely solutions to optimize and energize store layouts. We give retailers a real-time, virtual environment for accurately testing and measuring the impact of changes to store formats, floorplans, look and feel, space allocation, signage and shopper flow.

Improve and innovate in-store shopper experience

Improve and innovate in-store shopper experience

Retailers need a better way to rapidly and accurately develop customer focused shopping environments. Our immersive virtual reality platform integrate processes and software from floor planning, shelf planning, and shopper marketing activation to make it easy to innovate stores, departments and shelves as the shopper experiences it. Category reviews, seasonal displays, new product launches and new store formats can be designed and refined quickly and intuitively, to create an enhance instore experience for the shopper.

Develop and Execute Shopper Activation Develop and Execute Shopper Activation

Manufacturers can leverage the power of virtual technology to create and ideate shopper activation scenarios. Our solutions enable manufacturers to create impactful, engaging shopper focused displays for their retail customers, to provide better category presentations and accelerate customer collaboration. Virtual reality facilitates improved speed to market, better shopper focused marketing executions and increasing a manufacturer’s value to their retailer partners.

Virtual Store Planning

Visualize shopper experiences, lower costs and accelerate concept to in-store execution time with Retail Virtualization.

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