GOLD i2e - Category managment in the cloud

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Assortment Management and Optimization

Shoppers demand choice. As the competition heats up, retailers need every advantage to stay ahead. A retailer’s critical differentiator can come from providing compelling, relevant assortments that give shoppers choice - driving sales, loyalty and profits. Symphony GOLD solutions help you deliver localized, space-aware assortments that are based on shopper behaviors and preferences.
Build customer-relevant assortments with intelligent store clustering

Build customer-relevant assortments with intelligent store clustering

Shopping habits are changing. To maintain relevance, retailers must adopt more strategic, intelligent clustering approaches aligned to shopper preferences – not just focused on physical size, turnover and store format. Our solutions integrate demographics, loyalty and demand data to optimize clusters that help drive more customer-relevant assortments by format, store and department.

Give shoppers optimal choice with localized, space-aware assortments

Give shoppers optimal choice with localized, space-aware assortments

When providing shoppers with the right choice, a one-size assortment does not fit all. We help you provide localized assortments based on shopper purchase behavior and preferences. These cluster and store level assortments are based on segmentation, loyalty, sales and profitability information and are space-aware to fit within your store and fixture constraints.

Translate shopper and market insights into informed decisions
Translate shopper and market insights into informed decisions

Retailers need a competitive advantage. Having visibility into category performance across assortment, price and promotion gives retailers insights to uncover new opportunities for growth and profit. Our solutions give you granular insight into category metrics for analyzing trends and measuring performance to build more compelling assortment strategies.

RSR Report: Making Category Management Relevant

We asked Brian Kilcourse from RSR Research: ‘In the age of the 

informed shopper, is category management still relevant?’.

Register for RSR report

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