Bringing stores to life with virtual reality

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Shopper Behavior and Marketing Analytics

To truly engage with customers, retailers must better understand their shopping behavior. The more you know, the better you can target personalized offers and communications to drive loyalty and repeat sales. Symphony GOLD provides actionable intelligence into every aspect of shopper behavior, helping to drive more personalized and impactful customer engagement.

Know your shopper
Know your shopper

Understanding your customers - what they buy, where they buy, whether they switch or migrate, how long they dwell in the store and in an aisle and how they prefer to communicate – drives better decisions and engagement. We help identify your best customers with solutions to track and analyze shopping patterns across any part of the business. 

Track the insights that matter to you 
Track the insights that matter to you 

Having timely, reliable intelligence, helps retailers better respond and compete. Our solutions give retailers easy access to real-time data on aspects such as product affinity, category, brand and product performance, as well as brand loyalty and switching to help you identify best and worst performing products as you define them, whether in your overall business, in a particular geography, store, category, brand or product. 

Virtual shopping that drives real results
Virtual shopping that drives real results

Understanding shopper behavior at the point of purchase is integral to developing shopper marketing activations, in-store experiences and shelf and store layouts that generate revenue and engage customers. Our Virtual Shopper Research solutions give retailers and manufacturers the ability to evaluate future planograms, assortments, activation, layouts, signage and navigation in a 3D store with real respondents. You can uncover insights into how your shoppers feel, react and shop your concepts before implementing in store.



Test and optimize product placement
Test and optimize product placement

Manufacturers can leverage the power of virtual technology to create and test product display positioning and design. With solutions for creating and manipulating lifelike digital images, we help manufacturers speed and streamline testing to determine optimal product placement and shelf design. The process is a more cost effective way to drive intelligent, reliable decisions that improve sales and profit.

Shopper Behavior & Marketing Analytics

Bringing stores to life with virtual reality

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