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Proximity Marketing

Imagine being able to talk to customers while they’re walking by a product you’d like them to buy. Now you can. New geo-location technology gives retailers the most immediate way to engage with customers. Symphony GOLD location-aware solutions ensure you deliver a targeted, personalized message to shoppers in context - at the right time and location – and via the right communications method.

Communicate with customers when they are near your stores
Communicate with customers when they are near your stores

Retailers must compete for shopper mindshare and an ideal time is as they approach your store. Our location-aware solutions help retailers deliver timely, relevant offers to customers when they are close to a store - sending personalized messages to their smartphones as they enter a “geo-fenced” or defined location such as a mall, store or parking lot.   

Provide in-store navigation to enhance customer experience Provide in-store navigation to enhance customer experience

Retailers can improve customer in-store experiences by making it easier for them to navigate the store. They will save time, find what they need as well as learn about offers that may be of interest to them. Our in-store geo-navigation solutions provide endless opportunities to engage with shoppers and provide convenience while they shop.

Deliver targeted messages to shoppers as they walk down an aisle Deliver targeted messages to shoppers as they walk down an aisle

If you could reach a customer in the pet food aisle and based on purchase history, offer them a timely promotion, that’s game changing. Now, retailers can engage with customers based on where they are in a store. With sophisticated location-based engagement, our solutions help you deliver personalized, relevant messages at the exact spot where a decision can be made. 

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