Quick Contact

Campaign Management

When executing multiple, targeted campaigns, retailers must synchronize strategies for combinations of customer segments across the most relevant mix of communication channels – with the goal to maximize customer engagement. Symphony GOLD provides a complete solution for managing omni-channel campaigns and promotions to deliver sustained customer engagement and boost both planned and impulse purchases.

Deliver frictionless results orientated campaigns across any customer channel
Deliver frictionless results orientated campaigns across any customer channel

Customer loyalty is enhanced when retailers deliver the right messages and offers to the right segments over communication channels most relevant to each customer. Retailers need real-time visibility into campaign performance for making mid-course adjustments to a specific campaign or promotion. We provide retailers complete solutions that plan, execute and track high volume campaigns with full visibility of all shopper communication to drive continued revenue and margin growth. 

Boost engagement with a holistic view of your customers Boost engagement with a holistic view of your customers

What makes a profitable loyalty campaign? It involves building a real-time, digital connection with your most valuable customer segments. Having a complete view of customers’ previous purchasing history overlaid with their future needs and preferences helps you drive more synchronized engagement programs that deliver relevant promotion and reward triggers to each customer through the most appropriate channel and frequency. This centralized, consolidated view of customer information enables you to effectively activate your engagement strategy in the most profitable and cost effective manner.

Personalize your connection with customers Personalize your connection with customers

Studies show shoppers want more personalized offers and events. Winning retailers recognize the value of personalization in order to increase the frequency of shopper visits and their basket size.  Our solutions help you create large volumes of highly personalized communications via direct mail, e-mail, text messages in real-time connecting with customers across any channel, when and where the customer wants to engage with them.

Intelligently leverage your most profitable customer segments. Intelligently leverage your most profitable customer segments.

Retailers need intuitive solutions to boost sustained customer engagement for improved sales and life-long loyalty. Our sophisticated targeting capabilities enable you to effectively identify and classify customer groups – from the best to those with potential or those who have lapsed and could be re-energized through targeted, personalized communications.

Support vendor collaboration with a shared platform Support vendor collaboration with a shared platform

Collaborating on joint promotions and campaigns can be time consuming and inefficient for retailers and vendors. Having a shared work area simplifies communications and ensures everyone is using the same information. Our solutions provide a shared platform that gives retailers and vendors access to consistent data and solutions to jointly manage any promotion or campaign and maximise results.

Ready to Talk?

Contact Us