When you engage with customers in a personal, individual way, it boosts loyalty – and sales. Retailers can optimize customer engagement by effectively synchronizing strategy, customer information and delivery channels to ensure customers receive the most relevant offers that are tied to how, when and where they like to shop.
Symphony GOLD's Customer Engagement solutions help retailers execute more effective multiple campaigns with targeted offers to any customer segment across any mix of channels. We give retailers a single view of all available customer information including real-time insights to help them better understand trends and customer tendencies. When combined this enhanced customer view with our advanced segmentation analytics and automated campaign management tools, retailers drive improved engagement, loyalty and sales.