Mobile technology has changed how shoppers shop – forever. When it comes to the new mobile technologies, one of the terms we most often hear used is “disruptor.” But imagine if we chose to look at this mobile revolution a different way. What if the very same technologies that had been used by consumers to upset a brand’s intentions could be used by the retailer to support in-store execution?
In this white paper from industry analysts RSR Research, Managing Partner Steve Rowen explores the mobile revolution and how retailers can use it to their advantage.
In this white paper you will learn how:
Want to know more about RSR Research’s findings before registering to download the paper? Read the complimentary overview.