Yesterday's category management practices are failing. Shoppers are now mobile-enabled and demanding greater convenience, better value and more choice from retailers. This is driving a blurring of channels, expansion of store formats, a need for more localized assortments and accelerating replenishment cycles.
We asked Brian Kilcourse, Managing Partner at leading analyst group RSR Research, ‘In the age of the informed shopper, is category management still relevant?’. In this prospective view, sponsored by Symphony GOLD, Brian outlines:
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Hear what Brian has to say about making category management relevant in this short two minute video.
A managing partner at Retail Systems Research, Brian Kilcourse is a recognized thought leader on how organizations innovate to deliver differentiating and sustainable value through the power of information. Brian is also a sought-after public speaker on subjects ranging from emerging technologies to IT governance and best business practices, and he is a frequent contributor to news organizations such as Wall Street Journal, Boston Globe, Forbes, ComputerWorld, CIO Magazine, and Essential Retail, among others.