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Making Category Management Relevant

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New paper by RSR Research

Yesterday's category management practices are failing. Shoppers are now mobile-enabled and demanding greater convenience, better value and more choice from retailers. This is driving a blurring of channels, expansion of store formats, a need for more localized assortments and accelerating replenishment cycles. 

We asked Brian Kilcourse, Managing Partner at leading analyst group RSR Research, ‘In the age of the informed shopper, is category management still relevant?’. In this prospective view, sponsored by Symphony GOLD, Brian outlines:

  • Why a new approach to category management is required
  • What sets retail winners apart
  • How newer technology can equip retailers to transform the shopper experience

To download the paper, please complete the registration form.


Not quite ready to download the paper?

Hear what Brian has to say about making category management relevant in this short two minute video.



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Brian Kilcourse, Managing Partner, RSR Research

A managing partner at Retail Systems Research, Brian Kilcourse is a recognized thought leader on how organizations innovate to deliver differentiating and sustainable value through the power of information. Brian is also a sought-after public speaker on subjects ranging from emerging technologies to IT governance and best business practices, and he is a frequent contributor to news organizations such as Wall Street Journal, Boston Globe, Forbes, ComputerWorld, CIO Magazine, and Essential Retail, among others.

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Making Category Management Relevant

Are you ready to take category management to the next level?

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Making Category Management Relevant

Hear what Brian has to say about making category management relevant in this short two minute video.

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