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Making Category Management Relevant

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New paper by RSR Research

Yesterday's category management practices are failing. Shoppers are now mobile-enabled and demanding greater convenience, better value and more choice from retailers. This is driving a blurring of channels, expansion of store formats, a need for more localized assortments and accelerating replenishment cycles. 

We asked Brian Kilcourse, Managing Partner at leading analyst group RSR Research, ‘In the age of the informed shopper, is category management still relevant?’. In this prospective view, sponsored by Symphony GOLD, Brian outlines:

  • Why a new approach to category management is required
  • What sets retail winners apart
  • How newer technology can equip retailers to transform the shopper experience

To download the paper, please complete the registration form.


Hear what Brian has to say about making category management relevant in this short two minute video.

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