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Symphony EYC acquires Metiri Mensus

Acquisition Q&A

Who are Symphony EYC and Symphony GOLD?

Part of the Symphony Technology Group of companies, Symphony EYC is the legal entity and official acquirer of Metiri Mensus. Symphony GOLD is the retail software arm of Symphony EYC, delivering customer engagement, merchandising & category management, supply chain and retail operations solutions to some of the world’s leading retailers and consumer packaged goods manufacturers. Metiri Mensus have been the sole local distributor of Symphony GOLD’s merchandising & category management solutions across Australia and New Zealand.

Why has Symphony EYC acquired Metiri Mensus?

In Australia and New Zealand, Metiri Mensus are known as experts in merchandising and retail space planning, leveraging and distributing Symphony GOLD's merchandising and category management solutions.

Asia Pacific is a strategically important growth region for Symphony EYC and acquiring Metiri Mensus is the next phase of our investment. Bringing the wealth of knowledge, expertise and resources of the Metiri Mensus employees in-house will accelerate our expansion, following the opening of our operations in Shanghai and Singapore, which add to our existing operation in Bangkok.

What is the Metiri Mensus offering?

For over twenty years, Metiri Mensus have sold, implemented and consulted on assortment and category management solutions, in particular as a reseller of GOLD Apollo solutions throughout Australia and New Zealand. This includes the Metiri Mensus developed Planogram Manager, now a key element of GOLD Apollo solution suite, which will continue to be maintained.

In addition to software, Metiri Mensus employees are well respected retailer and manufacturer consultants specializing in merchandising and retail space planning. With the acquisition, the opportunity exists to broaden the extensive set of Symphony EYC solutions and services offered by the Asia Pacific region which include the areas of customer engagement, supply chain and retail operations.

How will the acquisition benefit existing Metiri Mensus Customers?

This will both strengthen and expand the existing software offering for clients to access. Additionally, clients will have the opportunity to leverage the subject matter expertise from across the Symphony GOLD global organization more directly, driving greater value for each customer.

Existing customers will be able to take advantage of the greater choice that the Symphony GOLD extended solution portfolio offers, the stability that comes from a larger global software supplier, a truly global development and support organization, and access to a significantly larger community of retailers and suppliers.

Will the business focus of Metiri Mensus remain the same?

The business focus will expand as Metiri Mensus' business becomes a Symphony GOLD solutions operation.

Will customers’ contacts for Metiri Mensus customer service stay the same?

Yes, it’s business as usual with the key priority to maintain the high levels of locally based service enjoyed by Metiri Mensus customers in Australia and New Zealand today. Over time the Metiri Mensus support staff will transfer into the Symphony GOLD Customer Support Organization so that support can be provided in a consistent manner across the full GOLD product suite.

Will customer’s contacts for Metiri Mensus’ sales and services stay the same?

Yes, this structure will also remain. Metiri Mensus will become the local Symphony GOLD sales and services team, supported by the broader organization.

Symphony EYC acquires Metiri Mensus

Graeme Cooksley welcomes Metiri Mensus and outlines how the acquisition will accelerate growth in Australia and New Zealand.

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Press release

On July 6, 2016, Symphony EYC announced the acquisition of Metiri Mensus.

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